Over the last several months, DJ Khaled, president of Def Jam South, has become an Internet phenomenon with his motivational videos.
Khaled’s “major keys to success” are posted regularly on his Snapchat, and the short videos have garnered him not only new fans but also a hilarious spoof from All Def Digital.
What would happen if a kid used Khaled’s techniques to motivate his father?
“Life is like an elevator: up, down, up, down,” the kid tells his father. “Stay focused because we’re on an elevator that is basically life.”