Updated Tues., Dec. 9 , 4:27 p.m. EDT: Strange Fruit PR has changed their name and issued a statement and have apologized for the use of the name. Click here to read more.
You’d think a public relations firm would know better. You’d think it would research a name before using it for a company. You’d think someone would have pulled the person aside who was in charge of the Strange Fruit PR firm and let him or her know the history of the song bearing the same name sung by Billie Holiday.
After all, why would you want to have your company’s name associated with a song about lynching? Especially if it’s owned by two white women?