Twitter Roasts Starbucks’ #RaceTogether Campaign

No one is interested in discussing race relations with their barista.


It’s bad enough that a cup of coffee or your other beverage of choice at Starbucks could burn a hole in your pocket on a daily basis. But what if you were also subjected to a conversation on race relations started by a Starbucks barista? Well, that’s what Starbucks campaign #RaceTogether is all about.

But people aren’t exactly pleased with it.

“If a customer asks you what this is, try to engage in a discussion that we have problems in this country in regards to race,” Starbucks CEO Howard Schultz said in a video to the company’s baristas. “We believe that we are better than this, and we believe that our country is better than this.”

If Schultz really thinks people want to talk about race while they order their soy latte with two shots of espresso first thing in the morning, social media has proved him wrong.