Perfume Company Sues Jay Z, Says He Didn’t Promote His Fragrance As Promised

Parlux Fragrances alleges that Jay Z dropped the ball on marketing the perfume and developing more fragrances.

gettyimages463035858
Larry Busacca/Getty Images

Jay Z is being sued for approximately $18 million by Parlux Fragrances, a perfume company that says the hip-hop mogul reneged on a few promotional efforts for the perfume he released with the company in 2013, TMZ reports.

The licensing agreement between Parlux and Jay Z for the fragrance, Gold Jay Z, reportedly mandated that Jay Z promote the fragrance on his social media and also make promotional appearances on Good Morning America and at Macy’s to plug the product even more. He was also reportedly supposed to sit for a feature in a magazine—none of which he did, according to Parlux. 

Parlux also alleges that Jay Z was supposed to release a few fragrances after Gold Jay Z, but he didn’t attend meetings to develop them. The fragrance company hoped to earn about $50 million as a result of its business relationship with Jay Z, but it now claims it has a lot of unsold inventory that’s not being sold. 

For more of black Twitter, check out The Chatterati on The Root and follow The Chatterati on Twitter.

Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.

Like The Root on Facebook. Follow us on Twitter.

Comments