People Are Setting New Balance Sneakers on Fire to Protest Company’s Support of Trump

Sneaker heads don’t want to support a company that supports Trump.

A burning New Balance sneaker Twitter

I never knew what a New Balance was until I moved to the Washington, D.C., area. But now, after the company issued a statement in support of Donald Trump, I know I won’t be wearing one.

On the heels of Trump winning the election, Matt LeBretton, the Boston-based sportswear company’s vice president of public affairs, issued a statement to the Wall Street Journal saying that the election of Trump was a “move in the right direction.”

But sneaker heads who opposed Trump are now getting rid of their New Balances. Some are burning them, while others are trashing them.

LeBretton’s praise of President-elect Orangina is due to his opposition to the Trans-Pacific Partnership, which the company has opposed, too.

After the burning and trashing of the company’s sneakers went viral, New Balance issued another statement about its stance.

“As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade and trade policy in that we want to make more shoes in the United States, not less,” it said. “New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders, and Donald Trump prior to Election Day that focused on American manufacturing-job creation and we continue to support them today.”

Comments