How do you spell “public relations disaster” if you’re the New York City Police Department? Easy—with a simple hashtag.
Earlier this afternoon, the NYPD’s official news Twitter account made a simple request: “Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.”
Let’s take a second to reminisce about some of the issues the NYPD has faced over the last year. First, there’s the city’s stop-and-frisk practices. New York City’s finest had a tough year when it came to defending their actions of profiling and calling it “keeping the city crime-free.”
Also, there were the allegations of “shopping while black,” involving numerous lawsuits that popped up alleging that the NYPD, along with department stores, specifically targeted people of color who were making expensive purchases.
But let’s not forget the always-present police-brutality and excessive-force issues.
Needless to say, it’s amazing that the NYPD thought #myNYPD was a novel idea. The NYPD just gave social media the ammunition it needed to put the NYPD on blast: