Graphic Design Company Receives Backlash After Naming New Product ‘The Hanging Tree’ and Using Noose Imagery

Seasalt & Co. has defended the name of its new set of thematic photographic images and feels people shouldn’t be offended.

Ad for “The Hanging Tree” graphic design set
Ad for “The Hanging Tree” graphic design set Seasalt & Co.    

Updated Monday, Feb. 16, 2015, 1:02 p.m. EST: Seasalt & Co. updated its Facebook page with the following statement:


There are some companies out there that attempt to make a statement with their names and the names of their products and are oblivious to the fact that the names are offensive and rife with racist overtones. Take, for example, the public relations firm formerly known as Strange Fruit PR.

That firm thought its name could stand for someone who stood out in a crowd, who was innovative and remarkable. Its owners claimed that they didn’t know that the song with the same title, sung by Billie Holiday, was about the lynching of black people. But of course, people on Twitter had to school the owners. After being publicly dragged for its absurd name, the company eventually changed it and issued an apology.

Well, it’s a new day, and a new company has decided that naming its new graphic design set “The Hanging Tree” and using a noose in advertisements for its set of thematic photographic images isn’t offensive to anyone at all.

Jewelry designer and graphic artist Rachel Stewart confronted Seasalt & Co. on Facebook and Twitter. At first the company offered an explanation via Facebook, stating that it, too, had ancestors who were hanged and tortured and that the images represented any person who has been wronged.