Macklemore’s Apology Irks the Internet

He screen-capped his message to Kendrick Lamar, then very graciously shared it on Instagram.

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Here’s a consensus: Kendrick Lamar’s debut album, good kid, M.A.A.d. City, was the best rap album recorded last year. Another popular opinion: Macklemore is kinda cheesy. So of course, people weren’t happy when Macklemore’s The Heist beat out Lamar’s freshman effort for best rap album at last night’s Grammy Awards show. (Macklemore won four Grammys last night. Lamar won none, despite his seven nominations.)

And then Macklemore went ahead and did this:

That is a text message he sent to Kendrick Lamar, which he then screen-capped and posted on Instagram. In it he apologizes for winning and says the music started playing before he could publicly acknowledge this snub on the Grammy stage. So many things, Macklemore:

Jon Caramanica at the New York Times offers up a thorough and important analysis of Macklemore’s win and his text to Lamar, and the last line, quoted below, sums it up nicely.

Akoto Ofori-Atta is the editor of The Grapevine. Like her Facebook page and follow her on Twitter.

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