Don’t Listen to Ben Carson’s New Hip-Hop Radio Ad Aimed at Black Voters—Because It’s Horrible  

Carson is trying to reach the urban market in all the wrong ways.

Republican presidential candidate Ben Carson
Republican presidential candidate Ben Carson Justin Sullivan/Getty Images

I don’t blame Ben Carson; you gotta do what you gotta do when it comes to getting votes. First he had his wife sing the national anthem, putting all meowing cats to shame. Then there are the stories about his early life that seem to be blown way out of proportion: There’s Ben Carson, the vigilante; there’s Ben Carson, the thug.

Well, before you can even blink an eye, Carson is once again giving people something to talk about.

Meet Ben Carson, music mogul.

In Carson’s newest radio ad, one can say he’s trying to reach a different demographic, but one can also say, “Stop.”

Carson enlisted the help of Aspiring Mogul in the 60-second ad, which will air in two weeks in Miami, Atlanta, Houston and Detroit, as well as Birmingham, Ala.; Jackson, Miss.; Memphis, Tenn.; and Little Rock, Ark. Thankfully, I live in Virgina.

Wait, what about Iowa?

Carson also enlists the help of a third-grade flutophone player … well, no, he probably didn’t—but the ad’s soundtrack sure sounds like me in the third grade playing my flutophone.

In the $150,000 ad, Carson lists some of his goals, and promises to make the world a better place.

“America became a great nation early on, not because it was flooded with politicians, but because it was flooded with people who understood the value of personal responsibility, hard work, innovation, and that’s what will get us on the right track now,” Carson says.