CBS Commentator Assumed Jay Smooth Was Co-Opting Blackness Until He Said, ‘I’m Black’

Talk about a #racetogether moment.

MSNBC screenshot
MSNBC screenshot

Tuesday night, MSNBC’s Chris Hayes tackled the subject of Starbucks’ #RaceTogether campaign on his show All in With Chris Hayes. The panel discussion included CBS Sunday Morning’s Nancy Giles and culture commentator and DJ Jay Smooth. Smooth is known for his talks on race and his in-depth knowledge of hip-hop and culture. 

If you’re not familiar with Smooth, a good place to start is watching his video “On Don Lemon, Race & ‘Respectability’”:

As well as “How to Tell Someone They Sound Racist”:

During last night’s segment on Starbucks’ failed campaign, Giles started to make fun of how she assumed Smooth was co-opting blackness because of the way he talked and the music he listens to.

“I can’t not tease Jay about the kinda like brotha way he was trying to talk, like, ‘Hey,’ with the rap music in the background, and, like, down with the people,” Giles said.

I can’t even imagine what was going through Smooth’s head while she was talking. But he did let her know that he is definitely a rap guy.

But Giles didn’t stop there. She just kept on inserting her foot into her mouth based on her own assumptions, and teased Smooth about trying to act black.