“On Wednesday night, The Atlantic posted the cover story for its June 2014 print issue: Ta-Nehisi Coates’ ‘The Case for Reparations,’ ” Edirin Oputu wrote Friday for Columbia Journalism Review. “A vast, multimedia, multi-chapter story in the vein of Nikole Hannah-Jones’ recent investigation into the resegregation of America’s schools, ‘The Case for Reparations’ examines the country’s legacy of slavery and discrimination and its continuing effect on African Americans.
“And a person would have to be far outside the media bubble to be unaware of its appearance — The Atlantic has been promoting it vigorously for more than a week before it went live via its own video trailer. Coates has also been making the rounds, speaking to Bill Moyers, among others.
“The Atlantic’s senior director of communications, Anna Bross, said the media rollout was carefully orchestrated.
” ‘This cover is really a moment in history for The Atlantic,’ she said. ‘We certainly worked far in advance to start talking to press outside our organization about this cover, and lining up interviews,’ she said, ‘in order for Ta-Nehisi to talk about this reporting and this piece that he did.’ Coates spent two years reporting the 16,000-word piece, and Bross said The Atlantic’s publicity team focused on programs where he would have the chance to have lengthy, in-depth conversations about his work. In addition to the interview with Moyers, Coates is also scheduled to make appearances on NPR’s All Things Considered and MSNBC, as well as multiple industry-focused panels. . . . .
” ‘Reparations’ was on track Thursday set a new single-day traffic record on The Atlantic’s website, she added. . . .”
Wayne Bennett, the Field Negro: A change of heart about reparations.
Jamelle Bouie, Slate: Reparations Are Owed
Audie Cornish, NPR: ‘The Atlantic’s’ Ta-Nehisi Coates Builds ‘A Case For Reparations’
Michelle Dean, Gawker: Ta-Nehisi Coates’s Essay on Reparations Is A Heartbreaker