Jet Magazine Goes 100 Percent Digital 

The changing realities of the news industry finally caught up to black America’s staple publication.

Jet Magazine
Jet Magazine Courtesy of Jet Magazine

“Everything Is Moving Faster,” Publisher  Says, Quoting Dad

Jet magazine, a staple in black homes, beauty parlors and barber shops since 1951, is ending print publication at the end of June and becoming a digital magazine app, Johnson Publishing Co. announced on Wednesday.

The transition marks an accommodation to the Internet age, during which the print publication’s frequency went from weekly to every two weeks and most recently to every three weeks.

“Almost 63 years ago, my father, John Johnson, named the publication JET because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’ ” Linda Johnson Rice, chairman of Johnson Publishing, said in the announcement.

“He could not have spoken more relevant words today. We are not saying goodbye to JET, we are embracing the future as my father did in 1951 and taking it to the next level.”

According to the announcement, “The new weekly digital magazine app will leverage a variety of storytelling tactics, including video interviews, enhanced digital maps, 3D charts and photography from the JPC archives. Breaking news will be updated daily. The app will be available on all tablet devices and mobile platforms. In addition, JET will publish an annual special print edition.”

Johnson Publishing CEO Desiree Rogers said Jet will be “presenting a new issue every seven days on a paid app ($20 a year) for mobile devices. The magazine also will post breaking news updates daily on its website,” Rem Rieder reported for USA Today.

“Imagine seeing the beauty of the week in 3D!” Rogers said in an interview Wednesday with Roland Martin on TVOne’s “NewsOne Now” (video).

Asked whether older people would be comfortable reading Jet on a computer, Rogers said on “NewsOne Now”: