Do Polls Undercount Obama Supporters?

If they fail to keep up with changes in telephone usage, they might, says one pollster.

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Four years later, there are countless news reports about the decrease in enthusiasm among young voters for the Obama campaign. Yet in the last four years, the number of cellphone-only-using young adults has increased significantly, but the world of polling has struggled to keep up with them. This means that polling data may not fully reflect the attitudes of young Americans this election, an election in which their votes could determine the outcome.

Paleologos, the director of the Suffolk University Political Research Center, noted that for the center's recent poll with USA Today, 35 percent of those contacted were on cellphones. The average number for the center and other institutions hovers somewhere between 20 percent and 25 percent.

Paleologos wanted to make sure the poll accurately reflected the American population, including young people. As he explained, "You have to go where people are when you're a pollster, and young people are on cellphones." He quickly added, "But that's not where they're going to stay. There are always new forms of communication. We have to keep up with technology."

We won't know until Election Day whether the polls have failed to accurately do that this election cycle, particularly where young voters of color are concerned.

Keli Goff is The Root's political correspondent.

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