The Root Ranked Top Black News Site for 4 Straight Months

The redesigned site increased reader engagement, and it's building momentum for the 2012 election cycle.

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WASHINGTON, D.C. -- Sept. 28, 2011: The Root, the Washington Post Company's African-American news and commentary site, has been ranked the No. 1 black news site for four straight months, according to comScore.

As the audience for news and analysis by and about African Americans has moved online, The Root has emerged as the dominant destination for those readers. With an average of 1.7 million1 monthly unique visitors and 13.5 million2 page views per month, The Root has been growing steadily over the past six months and has seen a year-over-year increase in its audience size of 35 percent.3

"At launch we set out to usher in a new generation of black media, and the increase in our audience over the last year has shown us that we are truly resonating with readers across the country," said Donna Byrd, publisher of The Root. "Our growth on the Web has been strong, but our mobile presence has expanded as well, most notably with the launch of our free iPad app."

The Root recently underwent a major redesign, giving it a richer, bolder home page and many more ways to access content. Byrd credits some of the growth to that: "As we refine the technical and design aspects of our site, it better showcases the work of our writers and becomes more engaging for our readers."

The Root launched on Jan. 28, 2008, and was a leading site covering the 2008 election of the nation's first African-American president. It is one of the few sites in its niche to cover politics full time, and with the 2012 election season heating up, The Root will once again be a must-read for smart political coverage and analysis.

"One of our biggest priorities over the next year is to own coverage of the 2012 elections in the African-American space and beyond," said Joel Dreyfuss, managing editor of The Root. "With reporting and analysis by seasoned Capitol watchers, such as Cynthia Gordy, Michael Steele and Jack White, I am confident we will remain a top source of political news and contribute unique and insightful perspectives on the race."

Visit The Root at theroot.com, on Twitter @TheRoot247 and on Facebook.

About The Root

The Root is the No. 1 online source of news and original commentary from an African-American perspective. Founded in 2008 under the leadership of professor Henry Louis Gates Jr. of Harvard University, The Root offers a fresh take on breaking news, as well as solid analysis of politics, social issues and culture. The Root raises the profile of black voices in mainstream media and engages anyone interested in black culture around the world. The Root is owned by the Washington Post Company (NYSE: WPO). Visit us at theroot.com, on Twitter @TheRoot247 and on Facebook.

 

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1  comScore Media Metrix May – Aug 2011, 4-Month Average

2  Omniture Site Catalyst May – Aug 2011, 4-Month Average

3  comScore Media Metrix May – Aug 2011, 4-Month Average vs. May – Aug 2010 4- Month Average

 

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