The Casual-Friday Campaign for President

Robin Givhan, in the Daily Beast, dissects the new dress code for candidates on the 2012 presidential campaign trail.

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President Barack Obama (Getty Images)

Robin Givhan, in the Daily Beast, reviews early fashion nuances of the 2012 presidential race, noting that the requisite suit-and-tie have all but been vanquished to the closet.

In the pursuit of the presidency, as candidates make use of every form of communication -- including style and its nuanced inflections -- the earnest rolling of sleeves and strategic mussing of hair has begun. Stick on the flag pins; buy red ties by the gross; stock up on grandpa polos! The Iowa straw poll is just around the bend.

And yet, just when certain costumes are assured -- business suits and serious ties, for instance -- along come a couple of prominent Republican candidates with something new to say: Mitt Romney and Michele Bachmann. Each reflects an evolution of the political species.

Frontrunner Romney, typically polished to a sheen and awkwardly formal, appears to have misplaced all his ties. Even as he confabs with businessmen who have gussied up in a suit and tie for the occasion, Romney sticks to an open-collar aesthetic.

Read Robin Givhan's entire story at the Daily Beast.

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