When President Barack Obama and former Massachusetts Gov. Mitt Romney square off at the debate podium in the fall of 2012, it might be harder than you think to tell the two of them apart.
They’re both Harvard lawyers. They’re both millionaires and devoted family men. As a college student, Romney completed a requisite Mormon mission. Obama famously got his start as a community organizer–the rough equivalent for young, politically ambitious African Americans.
Both look like presidents straight out of central casting–tall, trim and tan–with enviable salt-and-pepper gray hair connoting vitality and wisdom. Neither man has ever served in the military. Although their personal histories certainly differ, they’ve got more in common than meets the eye.
Unofficially kicking off his presidential bid this week with a national tour promoting his new book, No Apology: The Case for American Greatness, Romney will begin a campaign to portray Obama as an apostate on the altar of American exceptionalism. He’ll offer himself as the businessman’s special–a steady alternative to both Obama and shrill populists in his own party, like Sarah Palin.
But looking beyond message and toward his policy prerogatives, Romney will be challenged in distinguishing himself from Obama. Based on his record, and the president’s, it’s not that easy to identify the areas where Romney can fundamentally or credibly argue with what Obama is doing.
Bending the Cost Curveball
Nowhere does Romney’s résumé match Obama’s more than their approach to health care reform. Plugging the virtues of his own health care fix four years ago in the Wall Street Journal, Romney noted that “someone has to pay for health care that must, by law, be provided.” The formula, he explained, was expansion of Medicaid, providing subsidies to those who can’t otherwise afford their own insurance, and for everyone else, an individual mandate, writing that “we insist that everyone purchase health insurance from one of our private insurance companies.”