Hype is not limited to the entertainment business. The tech industry thrives on creating the “nextest, bestest, hottest” thing and then convincing you that you’ll be a Neanderthal of you don’t get it right now! So Google’s intro of its latest phone at the Consumer Electronics Show in Las Vegas this week was cast as the throw-down between the search giant and Apple, the coolest tech company on the planet.
Of course, the intro was less than earth-shattering. The guru of all things tech, Walter Mossberg at the Wall Street Journal judged the new Google Nexus phone as a nice try. Most other pundits concurred. Like all version 1.0 tech products, the Nexus has its bugs, but the iPhone sets a high bar that no other phone maker has been able to cross—so far.