2013 The Root 100

Social media wunderkind and music exec is taking music and technology to another level. 

  • Influence: 153.0
  • Reach: 7.40
  • Substance: 7.5
  • Media Mentions: 120
  • Internet Mentions: 103000
  • Twitter Followers:
  • Troy Carter

  • Using technology to innovate and expand the music business.
  • Job: Founder and CEO of Atom Factory
  • Sector: Business
  • Age: 40
  • Bio: "There will be new ways to monetize music, but it may not be the music itself," predicts brand strategist, artist manager and Silicon Valley guru Troy Carter. Carter is best known for his work as a business manager for Lady Gaga, mobilizing her millions of "little monsters" into tens of millions of dollars through strategic corporate partnerships. Carter's slow dance with technology has now reached a fever pitch: His Atom Factory venture-capital fund holds interest in a slew of companies including Dropbox, Spotify and Uber; Google Ventures has come on as an investor in his latest brainchild, Backplane; and the president recently invited Carter to the White House to discuss ways he could help sell Obamacare through social media. On top of all that, word is the wonky wunderkind plans to take Gaga's next release, Artpop, to the next level, saying that the album's "primary experience" will be as an app.Visit his website and like his Facebook page.