2013 The Root 100
 

Shawn "Jay Z" Carter moves from straight artistry into robust business deals.

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5
  • Influence: 271.5
  • Reach: 18.93
  • Substance: 7.9
  • Media Mentions: 25305
  • Internet Mentions: 113000000
  • Twitter Followers: 2948929
  • Shawn 'Jay Z' Carter

  • Rapper turns business on its head with his Roc Nation Sports agency and innovative corporate deals.
  • Job: Rapper, entrepreneur, sports agent
  • Sector: Entertainment/Media
  • Twitter: @S_C_
  • Location: New York City
  • Age: 43
  • Bio: What more can we say? That is, what more can we say about Jay Z that he hasn't said about himself? And all true, apparently. Shawn "Jay Z" Carter is indeed a businessman (net worth: $475 million). Outside of music, Carter has been able to capitalize on his celebrity to swing major deals with at least a dozen brands. This year, he divested his small interest in the Brooklyn Nets (which, in Jay Z's symbiotic, cross-marketing world played well -- his 40/40 club has a home in the Nets' Barclays Center, his wife's "Mrs. Carter" tour played there); signed major talent from the NBA, MLB and NFL to his Roc Nation Sports agency; and changed the way the recording industry does business with his 12th album, Magna Carta Holy Grail ("A million sold before the album dropped," he crowed of the Samsung-sponsored deal in which the company prepaid for 1 million digital downloads). Looks like Jigga changes industries like he changes clothes.Visit his website and like his Facebook page.
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