2013 The Root 100

Digital guru is teaching newsrooms how to better use Twitter.

  • Influence: 150.5
  • Reach: 10.59
  • Substance: 6.8
  • Media Mentions: 30
  • Internet Mentions: 107000
  • Twitter Followers: 11818
  • Mark S. Luckie

  • Social media superstar is helping journalists use Twitter.
  • Job: Manager of journalism for Twitter
  • Sector: STEM
  • Twitter: @marksluckie
  • Location: New York City
  • Age: 30
  • Bio:

    Mark S. Luckie is the author of the indispensable Digital Journalist's Handbook, and it's safe to say that he is one of the foremost experts on social media and journalism. Or perhaps he's beyond expert (maybe guru? or genius?), considering Luckie's gone from helping news organizations like the Washington Post better utilize social media to becoming a liaison between newsrooms and one of the most popular social media platforms, Twitter. And landing the manager-of-journalism-and-news-at-Twitter gig is just the latest milestone in his rapidly rising career. Before Twitter, Luckie juggled writing and tech positions with the Los Angeles Times, Entertainment Weekly and on the site he founded and sold, 10,000 Words. This year, Luckie has proven himself to be a resource that social newsrooms shouldn't live without.

    Visit his website.

  • Fun Fact: "I was my high school's first male cheerleader and voted Most School Spirited."