2013 The Root 100
 

If you're drinking Pepsi and singing at the same time, it's all because of Bozoma Saint John.

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99
  • Influence: 141.0
  • Reach: 8.28
  • Substance: 7
  • Media Mentions: 10
  • Internet Mentions: 18100
  • Twitter Followers: 961
  • Bozoma Saint John

  • Saint John creatively finds ways to mix popular music, culture and branding.
  • Job: Director of cultural branding, music and entertainment for PepsiCo Inc.
  • Sector: Business
  • Twitter: @SaintBoz
  • Location: New York City
  • Age: 35
  • Bio:

    Advertising superstar and cultural branding marketer Bozoma Saint John of PepsiCo made our list this year for her efforts to turn the soda giant into the "Voltron of music." The ultimate branding maven, Saint John believes in working closely with musical artists to create special experiences. Pepsi is the music industry's second-largest sponsor, spending $325.1 million on concerts and events in 2012. Because of her acute creativity, Pepsi was the first brand to live-stream a concert using its Twitter page. Oh, and she also was behind Beyoncé's epic half-time performance at the Super Bowl, which just won an Emmy. Not bad. 

    Visit her website and like her Facebook page.

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