2012 The Root 100

The hip-hop mogul and new father continues to grow his business empire and his musical legacy. 

  • Influence: 207.6
  • Reach: 18.0
  • Substance: 7.0
  • Media Mentions: 17103
  • Internet Mentions: 26100000
  • Twitter Followers: 2011939
  • Shawn 'Jay-Z' Carter

  • Rapper and businessman who successfully launched his own music festival in 2012.
  • Job: Rapper and entrepreneur
  • Sector: Entertainment/Media
  • Twitter: @S_C_
  • Location: New York City
  • Age: 42
  • Bio: Shawn "Jay-Z" Carter, whose lyrical genius and business savvy have been hip-hop's gold standard for more than a decade, showed no signs of slowing down in 2012. Off the heels of his wildly popular international tour for his 12th No. 1 album, 2011's Watch the Throne, Jay-Z teamed up with Budweiser to create the Made in America music festival in Philadelphia, which is the subject of an upcoming documentary directed by Ron Howard. Jay-Z also inked a deal with the Procter & Gamble Co. to invest in and promote its Duracell Powermat wireless battery charger. And after successfully brokering a deal to bring the New Jersey Nets to his hometown, Brooklyn, N.Y., he's gearing up for the arena's official September 2012 opening with an epic welcome party: an already sold-out eight-day concert bonanza. His nonprofit organization, the Shawn Carter Scholarship Foundation, continues to help underprivileged students with college tuition. And Jay-Z and his wife, Beyoncé, will support President Barack Obama's re-election campaign by hosting a celebrity fundraiser in his honor. We're certain, though, that Jay-Z counts the birth of his daughter, Blue Ivy, as his biggest accomplishment of 2012. Like his Facebook page.