2012 The Root 100

Sean "Diddy" Combs is an entrepreneur in many fields who has become the richest person in hip-hop.

  • Influence: 175.6
  • Reach: 17.3
  • Substance: 6.5
  • Media Mentions: 5307
  • Internet Mentions: 4690000
  • Twitter Followers: 7566364
  • Sean 'Diddy' Combs

  • Rap and R&B producer whose style and entrepreneurial flair have made him hip-hop's wealthiest person.
  • Job: Hip-hop entrepreneur
  • Sector: Entertainment/Media
  • Twitter: @iamdiddy
  • Location: New York City and Miami Beach, Fla.
  • Age: 42
  • Bio: Sean "Diddy" Combs has built a rap empire that puts his net worth at $550 million, making him No. 1 on the Forbes list of wealthiest people in hip-hop. He is an influencer in many fields, including music, apparel, beverages and television. He first made a name for himself as a hip-hop producer who helped launch the careers of rapper Biggie Smalls and R&B diva Mary J. Blige. Following the success of his Bad Boy Records label, he launched Sean John, a high-end clothing line. He also owned a stake in fashion company Enyce. He is a major shareholder in Ciroc vodka, which saw sales spike after the successful launch of Peach Ciroc. He's even ventured into television, with reality shows such as Making the Band, and movies, serving as an executive producer for the 2011 Oscar-winning documentary feature Undefeated. Like his Facebook page.