2012 The Root 100

Rue Mapp is founder and CEO of Outdoor Afro and an outdoor enthusiast.

  • Influence: 113.3
  • Reach: 7.2
  • Substance: 6.5
  • Media Mentions: 5
  • Internet Mentions: 976
  • Twitter Followers: 2643
  • Rue Mapp

  • Founder of an online and in-person network that reconnects black people with nature.
  • Job: Founder and CEO of Outdoor Afro
  • Sector: Community
  • Twitter: @outdoorafro
  • Location: Oakland, Calif.
  • Age: 40
  • Bio: With her site Outdoor Afro -- one of the few online and in-person social networks designed to connect black people with nature -- Rue Mapp is shattering stereotypes and motivating followers to explore the great outdoors. Since founding the group, Mapp has been invited to the White House three times, including to the America's Great Outdoors initiative and to the launch of first lady Michelle Obama's Let's Move! campaign. Says Mapp: "Through Outdoor Afro, I intend to help African Americans remember their historical connection to nature, and be inspired to try new things to be healthier and happier." Like her Facebook page.