2012 The Root 100

Baratunde Thurston is a comedian and the author of the New York Times best-seller How to Be Black.

  • Influence: 190.7
  • Reach: 11.5
  • Substance: 7.5
  • Media Mentions: 127
  • Internet Mentions: 2030
  • Twitter Followers: 123707
  • Baratunde Thurston

  • Author of the best-seller "How to Be Black" who uses comedy to break down complicated notions of race.
  • Job: Comedian and author
  • Sector: Entertainment/Media
  • Twitter: @baratunde
  • Location: New York City
  • Age: 35
  • Bio:

    Baratunde Thurston, who describes himself as having "over 30 years of experience being black," showcases his expertise in his 2012 New York Times best-selling book, How to Be Black. Part memoir, part satire, the book presents witty arguments against the idea that blackness is one-dimensional. As an ever-present voice on Twitter, Thurston uses comedy to illuminate hard-to-explain notions about race in politics and in pop culture. His most recent project #negrospotting, a hashtag he started to count how many black people he saw at the 2012 Republican National Convention, drew as many laughs as it did criticism from the right, proving that above all else, he starts conversations. A founder of the popular blog Jack and Jill Politics, he recently launched Cultivated Wit, a digital comedy platform.Like his Facebook page.