Bigen. Pronounced “Beijing.” Sounds almost magical.
“Bigen Blackout.” That’s what the hood calls it. A mystical mix of chemicals whipped up and applied to hair, and like magic—or Magic Marker, as it were—beards look blacker, more asymmetrical, and hair looks thicker and fully restored.
In a layman’s hands, Bigen is nothing more than semipermanent hair dye. But in the hands of a master barber, Bigen becomes a fountain of inky youth applied in such a way that a razor-sharp hairline can be shaped and manipulated, or tufts of hair sprouted on the face look like a full mass of beard. Hairlines are sculpted tightly back into their starting blocks; beards become so sharply angled that pro skiers would be wary of those slopes.
The roots of Bigen are thick. Some would argue that its use as a hair alternative started in Atlanta. Others would say that the trend of using Bigen to enhance a beard became popular in Philly. And, as with most things related to blackness, there are those who believe that New York is responsible for Bigen’s new growth.
Merely mentioning this could have me outed from the Black Men’s Club, but the truth is that people have been aware for some time that Jamie Foxx’s hairline didn’t just return to its 14-year-old glory by itself. And people have wondered why at one point Carlos Boozer’s hair and beard curiously looked like a 7-year-old girl’s Sunday church shoes. While Bigen’s powers can’t claim the glory of bringing LeBron James back to Cleveland, it is most likely responsible for bringing LeBron’s hairline back to the front of his head. And don’t think we didn’t see you this past Sunday, Ray Lewis, looking all Bigen’d out.
For years you had to be in the know. Your barber had to be willing to learn the secrets of the trade. Willing to mix chemicals with the best of them and put on plastic gloves and paint new hair or a new beard onto someone who was brave enough to sit in the barber seat to let it happen.
Is it new? No. Black men have been Bigen’ing since the early 2000s, but it isn’t talked about as a remedy for balding or thinning hair, partly because the secret is supposed to go unnoticed. The onlooker is as much a part of the process as the newly Bigen’d scalp.
It’s like a weave. The main purpose of it is for people to believe that it is all your hair. For years black men who struggle with receding hairlines or “moon roofs” have been left with only two manly options: wear their thinning hair proudly or shave their heads bald.