Jay Z and Beyoncé’s Response to Rumors: Flawless

The Carters’ reaction proves that they are watching us as much as we are watching them. 

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Jay Z and Beyoncé look out from a balcony of the Saratoga Hotel in Havana on April 5, 2013.

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The way Beyoncé and Jay Z have managed to straddle the line between not letting the public completely starve from lack of details about their private lives, while keeping us as far away from their bedroom as possible, is impressive. It’s a level of control even the biggest celebrities of the day don’t typically get to exercise anymore.

However, more recently, the media vultures and those that soil so many conversations on Twitter have collectively swarmed around the Carters—pressed to find out if the pretty picture they’ve portrayed all these years is real. And while the rumor mill continues to grind out imaginary Jay and Bey topics to feed itself, the Carters are perfecting their poses and laughing at us all.  

Leading the charge is the New York Post’s Page Six column, which swears, on a thousand copies of Dangerously in Love, that the end is nigh for Beyoncé and Jay Z’s marriage. That prediction has since spilled over to daytime on programs like The Wendy Williams Show and other media outlets looking to cash in on the click bait.

Yet as rumors and speculation began to swirl, the Beyoncé information balloon began to contract.

Having learned the lessons from previous unwanted depictions, Beyoncé has learned to control the narrative and react to unwanted attention on her own terms. This was especially evident in Beyoncé’s HBO documentary (not really) Life Is but a Dream, in which she told the story of her life through a glorified Instagram filter.

Or in other words, she and her husband have learned that if you’re going to be trolled, you might as well troll back.

Case in point, Beyoncé quipped in the newly released remix to “Flawless”: “We escalate, up in this bitch like elevators. Of course sometimes s--t go down when there’s a billion dollars on an elevator.”

This recalls other reactions to rumors circling all things Beyoncé and Jay Z. For example, whether or not their daughter, Blue Ivy Carter, was truly carried by Beyoncé, or if her conception and subsequent delivery mirror the storyline on Halle Berry’s new show, Extant.

Even if we saw video of the birth, I imagine some people would still argue that because those two are so rich, they probably tapped someone from the Avatar production team to put a clip together. Oh, wait, the public has since moved on to Blue Ivy’s hair and whether or not Child Protective Services ought to be called in to bring a comb.

Which led to Jay rhyming, “They even talk about your baby crazy,” on “Picasso Baby.”