Did Pam Oliver’s Haters Help Push Her Aside?

She Matters: The veteran sports reporter’s demotion smacks of ageism. But social media may have played a role.

Pam Oliver; Erin Andrews
Pam Oliver; Erin Andrews Rob Carr/Getty Images; Mireya Acierto/Getty Images

Veteran journalist Pam Oliver has been a staple on the sidelines of the NFL for a very long time—20 years, in fact. But her role there, at least in the top position, has abruptly come to end. On Monday it was announced that Oliver, 53, had been essentially demoted, from the No. 1 team to No. 2, a seeming courtesy before Fox Sports removes her from the sidelines completely after the 2014 season.

“To go from the lead crew to no crew was a little shocking,” Oliver told Sport Illustrated’s SI.com, clearly being diplomatic. “I said I wanted to do a 20th year [on the sidelines]. I expressed to them that I was not done and had something to offer.”

Oliver will be replaced by Erin Andrews, a 36-year-old blonde who is best-known as the woman who happened to interview the Seattle Seahawks’ excitable Richard Sherman, who went on a much-publicized (and blown-out-of-proportion) rant against San Francisco 49er Michael Crabtree just before the Seahawks headed to the Super Bowl (for a win). The exchange, which went viral on YouTube, made them both household names, even for those (like me) who don’t closely follow the sport.

“[The new position] is a dream come true,” Andrews told ABC News. “It’s exactly what I’ve wanted.”

Fox Sports President Eric Shanks explained the replacement as an attempt by the network to keep things “fresh.” Others, including Oliver, think it has more to do with ageism.

“I live in the real world, and I know that television tends to get younger and where women are concerned,” Oliver told SI.com. “Just turn on your TV. It’s everywhere.”

In case you think that’s just her being (rightfully) salty, others are backing up her (astute) assessment. In a blog post titled, “Women in Sports Media: Intelligence and Talent Lose Out—Yet Again,” former SI writer Jeff Pearlman noted, “Men can do these gigs forever. Nobody demotes Chris Berman or Phil Simms or Troy Aikman as they age. Nobody ever will.”

Bustle speculated about how much Oliver’s “expanded role” had to do with her age as well, concluding, “We can only speculate what Pam Oliver’s demotion to No. 2—and eventual departure from sideline reporting—means for middle-age women and women of color broadcast journalists in America. And from what we know so far, it sure doesn’t look that good.”