Oju Africa, a division of the African mobile company Mi-Fone, has one-upped tech giant Apple, launching the first set of black emojis ever, the International Business Times reports.
The collection of 15 emojis is a direct result of an outcry over the lack of diversity in the current set, much of which comes from Apple. According to the report, oju means “face” in Nigeria’s Yoruba language, and these “faces” are already available for Android and are pending for Apple’s iOS.
“We follow global trends, but we are differentiated by our authentic African voice. So as a brand we wanted to do something that only Africa could pull off, something that could become so iconic that it would have the world talking. I believe what we have created will ensure that every African on the planet won’t be able to help but love it!” Creative Director Eserick Fouché said, according to IBT.
Read more at the International Business Times.