Who needs expensive marketing strategies when you’ve got Lupita Nyong’o as a customer?
As it turns out, French cosmetics brand Clarins struck luck on Sunday when Oscar winner Lupita Nyong’o jokingly pulled out one of their lip balms to offer host Ellen DeGeneres as a tip for the pizza guy, the New York Daily News reports.
“Lupita’s lip balm! That’s worth something!” DeGeneres said amid laughter.
And it was certainly worth something—to Clarins.
With a speed that can only be witnessed on Twitter, #LupitasLipBalm was created and trending, with the exchange turned into a gif. It also didn’t take long for fans to figure out exactly what type of lip balm had been offered: Clarins HydraQuench Moisture Replenishing Lip Balm.
And so it “almost sold out across the country over night,” the company said in a release, according to the Daily News.
Read more at the New York Daily News.