Madonna managed to accomplish something this weekend that she’s been unable to do with her music for the last couple of years: She got people talking about her with the same gusto usually reserved for A-list celebrities.
You know, like the kind she used to be.
Unfortunately for the once-ubiquitous Material Girl, this latest turn back in the spotlight was a harsh reminder that the old saying “all publicity is good publicity,” isn’t actually true—she faced a serious and well-deserved backlash for using the hashtag “#disnigga” in a photo caption on Instagram, referring to her son, Rocco.
While most elementary school children are taught that at the very least, the n-word is a blatantly offensive term when coming from the mouth of a white person, no matter the context, somehow Madonna, a grown woman, seems to have missed this memo. And her embarrassing tone-deafness in making such a misstep so publicly was only magnified by her pathetic attempt at an apology.
It was clear we were in for a bumpy ride when she opened with, “I am sorry if I offended anyone with my use of the n-word on Instagram.”
Here’s the thing: If you’re only sorry “if” you offended anyone, then you’re saying that there’s a possibility plenty of other people are out there who weren’t offended and shouldn’t have been. That’s problem No. 1, but the apology went downhill from there.
She continued, “It was not meant as a racial slur. I am not a racist. There’s no way to defend the use of the word. It was all about intention. It was used as a term of endearment toward my son who is white. I appreciate that it’s a provocative word and I apologize if it gave people the wrong impression.”
Now, I’m sure there are those who will point to the fact that Madonna is also the mother of two black children as proof that she couldn’t have a racist bone in her body. But that doesn’t necessarily mean anything.
On the contrary, I’d argue that it makes her initial misstep and the non-apology that followed all the more problematic.