8 Ways to Build Loyal Followers on Twitter

The SmallBizLady advises that social media can make or break your business.

(Continued from Page 1)

It takes time to build relationships online. Be consistent. Be helpful, and you will build a quality following. It does not make sense to use one of those programs that allows you to attract 10,000 followers in 60 days. None of those people will know you, and they will be far less likely to be influenced by you. Quality followers trust you, and value you as a resource. Take the time to let people get to know you. You will be amazed how quickly you get to 2,001 followers and beyond.

Melinda Emerson, known to many as SmallBizLady, is CEO of Quintessence Multimedia. Emerson educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. She also publishes a resource blog and is the best-selling author of Become Your Own Boss in 12 Months. Follow her on Twitter.

Like The Root on Facebook. Follow us on Twitter.