The Economic Origins of Black Music Month

The man who helped create it tells us that marketing was always the goal. The rest is gravy.

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Kenneth Gamble (Getty Images)

(The Root) -- Since 1979, June has been designated as Black Music Month. The annual celebration was the result of a collaboration between songwriter and producer Kenneth Gamble, of Gamble and Huff, and broadcasters Ed Wright and Dyana Williams, who lobbied then-President Jimmy Carter for a month, like Country Music Month in October, that celebrated the business of African Americans in entertainment. Fortunately for the trio, they had friends in high places.

The Root spoke to Gamble about how Black Music Month was born, what the first celebration at the White House was like and whether the annual observance remains relevant. 

The Root: What was the catalyst for beginning Black Music Month in 1979?

Kenneth Gamble: The Black Music Association was a trade association at the time, and it was an educational forum for young producers and writers -- African Americans in particular -- where they could discuss the benefits of the music industry. History says that most African Americans in the industry were robbed of their songs and their property. The Black Music Association spoke to the marketing of black music. The whole theme was "Black Music Is Green," and it dealt with the economics of African-American music. It was very helpful not only to us but also the industry at large.

Then the Black Music Association created Black Music Month, which was another original, because October was Country Music Month. What happens when you have a music month? You get additional marketing dollars, and it helps to market and promote the artists. It's still working, because right now we're talking about something that started 34 years ago.

TR: Your BMA team petitioned for one year to push President Carter to institute Black Music Month. What was your convincing argument?

KG: There was a guy named Clarence Avant who was pretty close to the Democratic politicians like Carter. The administration had a country music night at the White House, so I called and asked, "Hey, Clarence, can you get us a black-music night at the White House?" Thank God he was successful, and it was a beautiful night on the White House lawn.

TR: What were some of the songs performed that night back in June 1979?

KG: Chuck Berry was there, so he did "Lucille," playing his guitar. Little Richard was there, and Evelyn "Champagne" King was a young artist then, so she sang her first or second record. Billy Eckstine, who's a legend, he sang, too. The whole atmosphere of the evening reflected an idea whose time had come, and it was good to see the whole music industry there and celebrating this original American music. When you talk about jazz, the blues and rhythm and blues, this is what America produced, and it has influenced many other types of music.

TR: Did President Carter have an awkward dance moment, like former Secretary of State Hillary Clinton?

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