Updated Friday, May 31, 12 p.m. EDT: The Huffington Post reports that the commercial generated such a strong racist reaction on YouTube that the comments section had to be closed. The ad had received more than 1,600 likes and more than 500 dislikes, as well as references to Nazis, “troglodytes” and “racial genocide.”
It’s definitely not the first of its kind, but this Cheerios ad featuring an interracial family (black dad, white mom, mixed kid) is definitely rare enough that it’s getting noticed. Over at Reddit, it has already sparked a conversation that has cycled through everything from “Finally!” to “Who cares” to “Call me when it’s a black woman married to a white man” to “I don’t buy products based on their god d*mn social views.” And then there’s a whole discussion about why Dad wasn’t a “stereotypical” black man. Whatever that means.