Reebok Drops Rick Ross Over ‘Date Rape’ Lyrics

The company says the rapper failed to live up to the values of its brand.

Rick Ross on the red carpet at the Grammy Awards (Christopher Polk/Getty Images Entertainment)

Reebok has released Rick Ross as a company spokesman in the aftermath of a vociferous uproar from activists and rape survivors about his song “U.O.E.N.O.,” which seems to glorify date rape, according to a report at TMZ.

The news comes just a few days after a group of activists and rape survivors petitioned Reebok to fire the rapper, the Huffington Post reports:

“By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool — and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is,” a petition drafted by UltraViolet states.

Read more at TMZ and the Huffington Post.