Reebok Drops Rick Ross Over 'Date Rape' Lyrics

The company says the rapper failed to live up to the values of its brand.

Posted:
 
rick20ross_41213_575lh
Rick Ross on the red carpet at the Grammy Awards (Christopher Polk/Getty Images Entertainment)

Reebok has released Rick Ross as a company spokesman in the aftermath of a vociferous uproar from activists and rape survivors about his song "U.O.E.N.O.," which seems to glorify date rape, according to a report at TMZ.

The news comes just a few days after a group of activists and rape survivors petitioned Reebok to fire the rapper, the Huffington Post reports:

"By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool -- and that's a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is," a petition drafted by UltraViolet states.

Read more at TMZ and the Huffington Post.

Like The Root on Facebook. Follow us on Twitter.