Google a 'Black' Name, Get an Arrest Ad?

A Harvard researcher says there's discrimination in the delivery of these potentially misleading advertisements.

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Whatever the cause, Sweeney says technology may offer some kind of solution. If the algorithms behind Adsense can reason about maximising revenues, she says they ought to be able to reason about the legal and social consequences of certain patters of click-throughs.

Read more at the MIT Technology Review.

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