Will Black Friday Be Blue for Wal-Mart?

We spoke with strike organizers and African-American employees who plan to picket for change.

Courtesy of OUR Walmart
Courtesy of OUR Walmart

(The Root) — Walking off the job on Black Friday is not something Wal-Mart associate Colby Harris takes lightly, but that is exactly what he says he plans to do on what has traditionally been considered the busiest shopping day of the year. On Wednesday, Harris, along with other organizers of Wal-Mart’s non-unionized employees known as OUR Walmart, announced they would strike on Black Friday, Nov. 23, if their workplace demands were not addressed.

The 22-year-old Harris, who has worked at Wal-Mart’s Lancaster store outside Dallas for almost three years, has become an unlikely activist. “Not to play the race card, but I feel like for African Americans in particular, we’ve been facing oppression for hundreds of years. We should really feel obligated to stand up for something like this,” Harris told The Root.

Wal-Mart is the largest retailer in the world and says it is the largest employer of blacks in the U.S. According to company data, 18 percent or more than 255,000 of Wal-Mart’s 1.4 million workforce were African American in 2011. The total minority workforce at that time was 36 percent. However, said Harris, it’s not just blacks who should be standing up or walking out, but everyone.

Wal-Mart strikes began Oct. 4 when about 70 workers in Los Angeles walked off the job. By Wednesday of last week the union assisting in organizing workers said employees in at least 28 stores in 12 states were picketing. Though the movement isn’t large in scope at this point, these are the first retail-workers strikes in the company’s  50-year history. The organizers believe they’ll gain momentum to make an impact on Black Friday, an assertion the company refutes.

At issue, according to Dan Schlademan, director of the United Food and Commercial Workers’ Making Change at Walmart campaign, are two main points: an end to what employees say is retribution by Wal-Mart for speaking out against the company, and improved working conditions, including higher salaries and better access to affordable health care.

When Harris started as an associate, he was making $7.70 an hour; three years later he is now making $8.90 and is a full-time employee with health care premiums he says he cannot afford. (By comparison the current federal minimum wage is $7.25 per hour. However, state minimum wages may be higher, and if so, a worker is entitled to be paid the higher rate.)

Harris was one of 200 protesters who traveled to Wal-Mart’s headquarters in Bentonville, Ark., to deliver that message during the company’s annual meeting with financial analysts. He says it was threats of retribution that kept other Lancaster workers from walking out when he did on Tuesday. Harris attributes his initiative to his grandmother Merlene Harris. He says she was one of first Black Panthers in the Dallas area. “My family raised me to believe you that you stand up for what’s right. If something’s wrong, you speak up. So that’s why I’m pretty much motivated to do this.”

With regard to strikers’ concerns, Wal-Mart spokesman Dan Fogleman, in a conversation with The Root, countered, “We have some of the best jobs in retail.” He also said, “More than 161,000 associates were promoted over the last year, and more than 80 percent were getting bonuses.” As for the threat of a Black Friday strike, Fogleman said, “We can’t speculate on what may or may not happen.” He also called the protest on Wednesday outside the company’s annual investors meeting “a union-led, union-funded publicity stunt” and added that companion protests around the country had not affected store operations.