Price of LeBron's Nikes Is Business Decision

Loose Ball: People who can't afford expensive items often buy them anyway, so don't blame LeBron.

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Whether they're $100, $200 or $300, the principle remains the same, and we need to drill this lesson into our young people: Genuine self-esteem isn't based on material possessions; it's based on values and character traits.

Marketers are in the business of tricking consumers into believing that "things" lead to happiness. If $300 sneakers are a huge success, that's the market speaking. Don't blame Nike and James for listening.

What they hear is up to everyone else.

Deron Snyder's Loose Ball column appears regularly on The Root. Follow him on Twitter and reach him at BlackDoor Ventures, Inc.

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Based in Washington, D.C., Deron Snyder is an award-winning journalist with more than 25 years of experience, previously serving as a columnist, editorial writer and reporter with several Gannett publications. His sports column appears in the Washington Times. Follow him on Twitter.

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