The New Word for 'Minority' Is 'American'

Browner America: But, says pollster Cornell Belcher, demographic changes will spur political tumult.

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CB: We have a word for minority -- it's called "American." What was so uplifting for so many Americans about Obama's candidacy was that this was quintessentially a hardscrabble American story -- a child of mixed race pulling himself up by his bootstraps -- that represented American exceptionalism. However, that's not to say that I think we've become postracial, at all. I don't fall in that category.

TR: Do you see the demographic trends continuing, and if they do, will that affect the work you do?

CB: I measure attitudes, opinions and values or people in the political marketplace and in the overall marketplace. So, the changes pose challenges to people like me because frankly, minorities are harder to poll, to be straightforward. They're typically younger, tend to be more transient, overrepresented in social media, underrepresented on land lines -- a lot of different things. Other than that, I don't think it will affect the work I do.

Next: Jelani Cobb.

Jenée Desmond-Harris is The Root's staff writer. Follow her on Twitter.

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