‘Mad Men’ and Race? Let’s Talk Gender

The show's female characters, in marginal roles during earlier seasons, are now front and center.

Characters Dawn Chambers, Megan Draper and Joan Harris (AMC)
Characters Dawn Chambers, Megan Draper and Joan Harris (AMC)

(The Root) — Mad Men is an excellent television show for a variety of reasons, among them great writing, acting, direction, costume design and set design. The dialogue on the show is so on point that you can imagine yourself in the writers’ room and the painstaking process they go through to ensure that the language of each character pulls viewers into the story. The Emmy Award-winning show has raised the bar for original programming on cable television.

No, it’s not on HBO. The series airs on AMC, a cable channel previously known for screening movie classics that has reconfigured itself into a boutique network respected for its top-notch scripted shows that resonate with contemporary audiences.

Mad Men has come under scrutiny for representing a particularly white New York in the 1950s, largely devoid of people of color. In 2010 The Root introduced a Mad Men Black-People Counter to keep track of the limited representations of black folks on the show.

Some argued that its lack of black characters was unrealistic and disturbing, while others, like me, believe that shows like Mad Men and, most recently, HBO’s Girls serve as a true reflection of how life often operates: When you’re privileged, you create and live in a world where disenfranchised people don’t exist, even when they are physically present.

Now in its fifth season, Mad Men has finally responded to these concerns by introducing a black character named Dawn Chambers (Teyonah Parris), whom Don Draper (Jon Hamm) hired as a secretary after an inside-office joke about black civil rights protesters backfired. As is becoming customary this season, Don did the right thing, even if for the wrong reasons. He hired Dawn, recognizing that she deserved a chance in life the same way his character did. He might not have gotten his ad-exec job had he not assumed another man’s identity.

While many argued that blackness was missing from Mad Men, W.E.B. Du Bois’ theory of double consciousness is at the very nexus of the show. The illustration of Du Bois’ theory culminated with the awkward sleepover between Dawn and Peggy Olson (Elisabeth Moss), a working-class Brooklyn girl who managed to move up from secretary to copywriter in the male-dominated and well-to-do world of advertising. Dawn couldn’t go home late at night because it was too dangerous for her, and she couldn’t really befriend Peggy because it, too, was dangerous for her, given race relations.