Look to hear Ted Williams, the formerly homeless man with the “golden voice,” today in a Kraft and CP+B Valentine’s Day social media campaign called, well, “The Golden Voice of Love,” according to Agencyspy.
“The Golden Voice of Love” is basically the same exact thing as W+K’s award-winning “Responses” campaign for Old Spice. Tweets featuring the #voiceoflove hashtag will be eligible for a reading by Williams through Feb. 14, which will then be posted to Kraft Mac and Cheese’s YouTube page. The main distinction between “The Golden Voice of Love” and “Responses” is the former’s charitable twist. For each tweet featuring the #voiceoflove hashtag, Kraft will donate 100 boxes of Mac and Cheese (up to 100,000 total) to Feeding America, an organization that Williams says is “very near and dear to my heart.”
Watch the video here:
Read more at Agencyspy.