If you haven’t yet heard of the African-American Film Critics Association, you probably will in the very near future. The AAFCA consists mainly of African-American journalists dedicated to exploring the cinematic arts.
The AAFCA recently announced its top 10 films of 2011. Terrence Malick’s Tree of Life, starring Brad Pitt, topped the list, followed by Drive, starring Ryan Gosling, and Pariah, directed by Dee Rees and starring Adepero Oduye. The AAFCA Awards will honor iconic actors Richard Roundtree, Hattie Winston and legendary filmmaker George Lucas on Jan. 8.
Founded in 2003, the AAFCA honors excellence in cinema by creating awareness for films with universal appeal to black communities, while ensuring that films about the black experience and those starring or produced, written and directed by people of African descent receive media coverage. By and large the organization is made up of arts and entertainment journalists with a particular interest in film.
Recognizing that there was a void in the market in terms of critics who were exploring issues related to films from and about people of African descent, film critic Gil Robertson IV and other cinephiles came together to create an organization to fill the void. Additionally, the AAFCA provides a “hands-up” opportunity for younger people of African descent to pursue a career in film criticism. Members include Margena A. Christian of Ebony magazine; K.J. Matthews of CNN; Jamal Munnerlyn, West Coast editor for Vibe magazine; and Deirdre Childress, entertainment editor for the Philadelphia Inquirer.
Currently there are 17 members, and the organization is growing. If you think that’s a small number, it is by definition (black media critics are grossly underrepresented in mainstream media outlets) and design (AAFCA is interested in members who are serious journalists who demonstrate excellence in film history, aesthetics and criticism). The organization’s members represent a geographically diverse cross section of media covering the cinematic arts.
The association actively reviews the quality and standard of black talent, content and media coverage, even offering a “Seal of Approval” for films with a good message and that are of high quality, regardless of genre. The AAFCA casts an eye on all cinema, regardless of the race, nationality or religion of the filmmaker or producer; however, it gives special attention to films by filmmakers of African descent.
We caught up with Robertson, president and co-founder of the African-American Film Critics Association, to find out more about the organization and who it thinks will take filmmaking to the next level.
The Root: Do black film critics have any added responsibility to provide exposure for black film?
Gil Robertson: Absolutely. That is one of the reasons why we were founded. Very often, African-descended filmmakers may lack the resources needed to create awareness about their films. We are in the unique position to offer the type of support and exposure that will hopefully translate into the films generating a bigger audience for their projects.