Study: Blacks See Mainstream Films More Than Niche Films

Eighty-one percent of the movies seen by African Americans don't prominently feature an African-American cast, lead actor or story line.

Posted:
 
blacks20at20movies
Blacks watch a variety of films. (Thinkstock)

Our News Now is reporting that a new Black Entertainment Television study finds that 81 percent of the movies seen by African Americans don't prominently feature an African-American cast, lead actor or story line.

Matthew Barnhill, senior vice president of market research at BET Networks, said, "The African-American community has diverse tastes, an appetite for quality movies and entertainment that can range from blockbuster mainstream action films to African-American romantic comedies."

In the study, only three of the top films in 2010-11 mentioned by African-American moviegoers had a predominantly African-American cast or story line or a lead African-American actor. The study found that the genres African Americans spent the most money on were comedy, action adventure and romance.

We're glad that BET released a study about what we already knew: Black people see everything at the movies, not just films with black casts. A special note to Hollywood: This should not be interpreted as a reason to make fewer films with black casts. It simply means that black folks are open to many genres and films, regardless of race.

Read more at Our News Now.

Like The Root on Facebook. Follow us on Twitter.  

 

Comments
The Root encourages respectful debate and dialogue in our commenting community. To improve the commenting experience for all our readers we will be experimenting with some new formats over the next few weeks. During this transition period the comments section will be unavailable to users.

We apologize for any inconvenience and appreciate your continued support of The Root.

While we are experimenting, please feel free to leave feedback below about your past experiences commenting at The Root.