EURweb is reporting that it will cost advertisers at least $1 million to buy a 30-second ad on the finale of The Oprah Winfrey Show on May 25. Depending on placement within the show, some buyers will likely shell out even more money, according to the Hollywood Reporter, which calls it a “jaw-dropping sum, particularly for daytime fare.”
Madison Avenue has a history of breaking the bank for highly anticipated finales, although most are for prime-time and sports programming like the Super Bowl. The cost of a 30-second ad on the 2004 Friends finale cost buyers $2 million; Seinfeld‘s was $1.42 million; Everybody Loves Raymond’s 2005 finale was $1.22 million. The return — like the opportunity to reach 76.3 million people, as was the case with the Seinfeld finale — is often worth the investment.
Lady O continues to raise the bar in more ways than one. These rates give credence to the saying that sometimes “you’ve gotta pay to play.” Playing with Oprah is a very expensive endeavor.
Read more at EURweb.