LeBron James and the Race Card

Racist tweets and opinion polls aside, should LeBron James blame his popularity problems on race?

Getty Images
Getty Images

When I first heard basketball player LeBron James, late of the Cleveland Cavaliers and now suiting up for the Miami Heat, reply to a question during a CNN interview about whether race was a factor in his sudden and intense vilification — “I think so, at times. It’s always, you know, a race factor” — I was like, “Really, son?!” James’ sidekick-cum-adviser, Maverick Carter, chimed in that race was “definitely” a factor in much that was coming from the media.

Wait a minute, I thought. Isn’t this the anointed “King James,” who, after all, had enjoyed unprecedented commercial success and was deified in Cleveland? Even fans of opposing teams had hung on his every highlight.

But a new ESPN/Seton Hall University poll taken a few weeks ago shows that James’ favorability rating is indeed split along racial lines. Among blacks, 65 percent view him in a good light. Compare that with 32 percent of whites. Then there are the overtly racist messages on Twitter that James received and recently re-tweeted. A sample: “You’re a big-nosed, big-lipped, bug eyed [racist epithet]. Ur greedy, u try to hide ur ghettoness.”

Strong stuff, and proof positive that cyberspace is the last refuge of hateful cowards. America is far from the post-racial utopia some would proclaim. But honestly, the folks who didn’t like James because he’s black are not the ones who turned against him. Most people did the 180 because of the ill-conceived, televised ESPN Bachelor moment, The Decision, wherein James told the world he was forsaking Cleveland’s team for Miami’s. What they saw was a self-important, self-aggrandizing, overcompensated entertainer hogging the limelight.

Yes, the show raised some $3 million for various charities. But why throw a klieg light on your giving? True philanthropists, big and small, do it anonymously. It’s interesting that 51.6 percent of people polled said that James’ leaving Cleveland had no impact on how they viewed the basketball player. His leaving? Maybe not. How he left? Definitely.