Did you hear that? It is a collective sigh of relief from fans of the wildly popular television show The Game, which is returning to network television after a two-year absence. It was a sitcom that managed to be funny and thoughtful, provocative and insightful, hilarious and poignant — until it was unceremoniously canceled by the CW in 2008 after a three-year run. Disappointed viewers lobbied the network hard with an Internet and social-media campaign to bring back the sitcom, signing up more than 2 million Facebook fans — all to no avail. The Game had been dumped.
But ever since The Game was canceled, Mara Brock-Akil, the show’s executive producer and creator, has been working diligently to bring the sitcom back to television. And now Black Entertainment Television, which had been airing reruns of the show, has agreed to pick up its original programming next January. The original cast (Tia Mowry, Pooch Hall, Coby Bell, Hosea, Hosea Sanchez, Rick Fox, Wendy Racquel Robinson) and director Salim Akil will also be returning to the show, which will pick up two years after the story lines left off. (The show is centered around the personal and professional lives of pro football players on the fictional San Diego Sabres team.)
Does this mean that The Game has found a permanent home? According to Robert Thompson, professor of television and popular culture at Syracuse University, ratings that may not be good enough to keep a show on-air on a mainstream network like the CW would qualify as great numbers at a cable network like BET. “With a show like The Game, many people will see the show for the first time. If they can get the numbers that they got on the CW, by basic-cable standards, that will be a hit show,” says Thompson.
Fans were shocked when the show was canceled; after all, it had a large fan following on social-media outlets and in the blogosphere. According to Nielsen data, The Game had 2.3 million viewers during its first season and 2.5 million during its second, dropping to 1.75 million viewers during the last season. Fans complained of shifting days and time slots, which made it difficult to find the show.
After the cancellation, The Game made its way into syndication on BET, creating a newer audience than the show had at the CW. A combination of factors led to the show’s return, Brock-Akil tells The Root. First, outraged fans staged a boycott of the CW, which brought renewed attention to the show. Meanwhile, BET started to run the show in syndication, which, she says, “gave people something to hold on to. More importantly, it allowed us to gain a new audience that we did not have at CW. BET’s audience in syndication was better than CW’s audience when the show was actually on the air.” BET did not respond to repeated interview requests from The Root.
Fans played a major role in helping to get the show back on the air, which is compelling because black audiences are often undervalued in the mainstream-media marketplace, even in the face of our increasing numbers and spending power.
According to the recent study African Americans Revealed, “African Americans accounted for a 10 percent increase in population from 2008 as opposed to 2000, while African-American buying power increased more than 55 percent during the same period to $913 billion. By the year 2013, black buying power will reach $1.2 trillion, a 35 percent increase versus 2008.” It has been proved over and over again that black spending habits influence technological and media trends — like Twitter — not to mention that black audiences watch more television than any other consumer group.