Black Teen Users Dominate Conversations on Twitter

Young black people have figured out how to drive trending topics.


Apparently, black folks use Twitter in a way no one else does -- to such an extent that black users establish trending topics on Twitter. Not only do blacks use more descriptive hashtags, but they form tighter clusters on the network, follow one another more readily and retweet each other more often. Plus, more of their posts are @-replies -- posts directed at other users. It's this behavior, intentional or not, that gives black people -- and, in particular, black teenagers -- the means to dominate the conversation on Twitter. We're not surprised. Young black people drive all types of trends, so why should Twitter be any different?


--Nsenga K. Burton

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