Vaseline Launches Facebook App for Skin Whitening

The world-famous skin care group launches an application to help men in India fit the dominant standard of beauty.

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Fresh from the "We can't make this up" file, Vaseline has launched a skin-lightening application for Facebook in India, which enables users to lighten their skin on their Facebook profile pictures. The download is designed to promote Vaseline's range of skin-lightening products for men, a huge and fast-growing market driven by fashion and a cultural preference for lighter skin. Imagine that. Somehow we don't think it will just be men or East Indians using it. Shaking our heads over here at The Root.

Read more at Yahoo News.