Vaseline Launches Facebook App for Skin Whitening

The world-famous skin care group launches an application to help men in India fit the dominant standard of beauty.


Fresh from the "We can't make this up" file, Vaseline has launched a skin-lightening application for Facebook in India, which enables users to lighten their skin on their Facebook profile pictures. The download is designed to promote Vaseline's range of skin-lightening products for men, a huge and fast-growing market driven by fashion and a cultural preference for lighter skin. Imagine that. Somehow we don't think it will just be men or East Indians using it. Shaking our heads over here at The Root.

Read more at Yahoo News.

The Root encourages respectful debate and dialogue in our commenting community. To improve the commenting experience for all our readers we will be experimenting with some new formats over the next few weeks. During this transition period the comments section will be unavailable to users.

We apologize for any inconvenience and appreciate your continued support of The Root.

While we are experimenting, please feel free to leave feedback below about your past experiences commenting at The Root.
The Root 100 People's Choice Awards  
Sept. 19 2014 8:34 AM