Microsoft Researcher Argues That White Flight From MySpace Led to Facebook Success

Danah Boyd suggests that it wasn't necessarily ingenuity that let to Facebook's mass appeal.


A new analysis by Microsoft researcher Danah Boyd argues that Facebook's success is due in part to "white flight" from MySpace. Boyd is no stranger to controversy, when she made headlines in 2007 by suggesting that during the period beginning in 2006 when teens began to flock to Facebook, teens' preference for either MySpace or Facebook appeared to fall along lines of race and class. Boyd is back with her forthcoming book, Digital Race Anthology, and stirring the pot again, making people think about cyberspace through the lens of race.

Read more at Technology Review.

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